Visitors to Gower are being urged to protect the beauty spot for future generations.
Swansea Council is hoping the many thousands of tourists and visitors who flock to the area each year to become more responsible and environmentally-friendly .
Visitors can enjoy a low-impact holiday, including extensive public transport links, locally-sourced produce and visiting out-of-season.
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Steve Hopkins, the Council's Tourism Manager, said, "Our area's natural environment is one of the major factors in visitors' decision-making process, and we are making responsible tourism a priority in our approach to tourism development and marketing activity.
"We are working with our partners on public transport initiatives to encourage more visitors to use the award-winning Gower Explorer and Lliw Link services as a more sustainable way of accessing the coast and countryside.
"We' re also teaming up with tourism businesses by helping them develop transport plans which offer alternative ways of travelling around the area.
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"Our marketing activity is now focussed on extending the traditional holiday season, with spring and autumn campaigns, and we're focusisng our marketing efforts on good, locally-sourced and prepared food and other produce, whether it be in restaurants or for visitors to purchase direct at local produce markets."
The Council has recently opened footpaths on Gower that have been closed to public access for up to 20 years, while the Countryside Access Plan details long-term plans to further improve access issues in rural parts of Swansea including Gower and Mawr.
The latest work by Council Rangers includes the reopening of a 1km long path near Nicholaston that hasn't been used for 20 years.
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Chris Dale, Swansea Council's Countryside Access Officer, said, "The countryside is one of our major tourism assets and we hope the plan will help us to improve access for both visitors and locals.
"The reopening of blocked paths will help keep people on the right path and from deviating onto private land when out walking."
The Council recently won a commendation in the "Biodiversity, Protected Areas and Heritage" category of the Excellence Wales Awards for its approach to environmental management for carrying out work to improve the countryside experience of locals and visitors alike.
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As part of the Council's Biodiversity Duty each department of the Council is required to consider and review its actions and progress in conserving, enhancing, and promoting Swansea's natural environment.
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words and pictures by City and County of Swansea
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